MoEngage, an Indian startup that provides an insights-led customer engagement platform, has raised $180 million in a new financing round just weeks after it secured $100 million.
The new round, a Series F, was led by CDPQ, a Canadian institutional investor, with participation from existing investors including Multiples Alternate Asset Management, Eight Roads Ventures, and F-Prime Capital. The fresh capital infusion values MoEngage at $1.2 billion, up from $900 million in the previous round.
Founded in 2014, MoEngage helps businesses analyze customer behavior and automate personalized marketing campaigns across multiple channels such as email, mobile, web, and social media. The startup claims to serve over 1,000 customers globally, including the likes of Samsung, Vodafone, and McAfee.
MoEngage plans to use the new funds to expand its product offerings, invest in research and development, and grow its presence in international markets, particularly in the U.S. and Europe.
“The customer engagement space is evolving rapidly, and businesses need intelligent platforms that can deliver personalized experiences at scale,” said Raviteja Dodda, co-founder and CEO of MoEngage. “This funding will help us accelerate our innovation and better serve our customers worldwide.”
The startup’s recent fundraising success highlights the growing interest in marketing technology companies that leverage artificial intelligence and data analytics to improve customer interactions.
